Platinum produces based on two categories: Those from the "Macroverse Bible," a multi-thousand page bible of interrelated comic characters created by Rosenberg, including titles such as Cowboys & Aliens, and properties acquired from other companies or creators such as Dylan Dog and Jeremiah (the latter two having been represented by Rustemagić for publishing rights only, with Platinum acquiring all other rights including film and television).
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Platinum Studios acquired the film and television rights for Jeremiah, which became the first European graphic novel series to be turned into a live action television series on U.S. In 1992, Malibu grabbed almost 10% of the American comics market share, temporarily moving ahead of industry giant DC Comics.
This subsequently led to Malibu breaking all sales records for independent comics. Rosenberg signed the artists to a label deal which made Malibu the publisher of record for the first comics from Image, which gave the upstart creator-run publisher access to the distribution channels. In 1992, Rosenberg brokered a deal in which seven top-selling artists defected from Marvel Comics to form Image Comics. As the former head of Malibu Comics, Rosenberg led comic spin-offs into toys, television, and feature films, including the 1.65 billion-dollar film and television franchise Men in Black, based on the Marvel/Malibu comic The Men in Black by Lowell Cunningham. Platinum Studios was co-founded in January 1997 by Scott Mitchell Rosenberg and European rights agent Ervin Rustemagić.
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